Hygge (pronounced “hoo-guh”) is a concept that has been part of the Danish culture since the 1800s. The high season of hygge is the winter, which is traditionally long and dark in Denmark. The Danes combat this long season with hygge, by bringing light and cosiness into their homes & lives. Hygge is both a feeling and a way of living. It involves cuddling up on the couch with loved ones, lighting candles, enjoying a warm tea, and relaxing into your life.